How to write an effective Business Plan?

A business plan is a helpful tool for yourself, but can also attract investors to work with you. It always needs an Executive summary, which is ideally your most important asset and should be one or two pages long covering the following: An overview of your business and the concept behind it, key objectives of your business and plan, the ownership structure and the management team, information on your product or service and your target market, advantages over your competitors, your marketing strategy and a summary of financial projections. In many cases, this is what people read and attracts them and convinces them to cooperate with you.

A general table of contents for a business plan is as follows:

• Executive summary
  
• Business history, background, and objectives
• Business environment
• Products and/or services
• Present market
• Competition
• Marketing plan
• Management and organization
• Business resources
• Financial plan/data
• Contract support targets
  

However, feel free to add, remove, or modify the layout of your personal business plan.