How to write a Press Release?
- Find a newsworthy angle that relates to a trending topic;
- Be very creative with creating an appealing press release headline, however, keep it factual and very clear and have it summarize your total release;
- In your first paragraph be sure to clearly explain your point of the release;
- Respect the KISS Principle: Keep It Simple Stupid;
- Describe why this is newsworthy release and introduce essential details of the product, service, etc;
- Provide a supporting context;
- Never forget to include your company name, contact info, release date;
- Include inspiring quotes from famous people or experts;
- Lead into the reader's next steps;
- Keep it short and attractive; not more than 1 page and maximum of 500 words;
- Involve a local angle to get local area press coverage;
- End with your disclaimer.
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