Strategic Marketing Proposal Plan
Save, fill-In The Blanks, Print, Done!
Download Strategic Marketing Proposal Plan
Adobe Acrobat (.pdf)- This Document Has Been Certified by a Professional
- 100% customizable
- This is a digital download (1061.28 kB)
- Language: English
- We recommend downloading this file onto your computer.
Great marketing efforts can make a business! However, the opposite is also true. Take your business and marketing serious right from the start and in every detail! Therefore, we recommend you to check out this Strategic Marketing Proposal Plan. This marketing template will capture your audience's attention, no matter if it's your Management Team or your customers you will have to present it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your document. This enables you to finish it much faster.
For those who work in marketing & sales, it's important that they always work with the latest updated marketing document templates in order to achieve their goals faster! Why? Because adequate communication is essential within and between companies, in order to have truthful and accurate information exchange to ensure management and staff can make the correct decisions.
By using this marketing Strategic Marketing Proposal Plan template, you start with a strong basic template you can use to create the perfect one. Which is giving you more time to focus on what really matters! Using this marketing template guarantees that you will save time, cost and efforts and enables you to reach the next level of success in your project, work and business!
Download this professional Strategic Marketing Proposal Plan marketing template now!
Sneak preview:
STRATEGIC MARKETING PROPOSAL PLAN FOR A COSMETICS COMPANY Case: BB Cream of Maybelline New York Vietnam LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Bachelor Thesis 2015 Nguyen, Thi Xuan Quynh Lahti University of Applied Sciences Degree Programme in International Business NGUYEN, THI XUAN QUYNH: Strategic Marketing Plan for a Cosmetics Company Case: BB Cream of Maybelline New York Vietnam Bachelor’s Thesis in International Business, 88 pages, 12 pages of appendices Spring 2015 ABSTRACT Background.. Key words: cosmetics, product marketing, strategic marketing, consumer insights CONTENT 1 2 3 4 INTRODUCTION 1 1.1 Background 1 1.2 Thesis objectives and research questions 2 1.3 Research methodology 2 1.4 Scope and limitations 5 1.5 Thesis structure 6 STRATEGIC MARKETING PLAN 8 2.1 Situation Analysis (3Cs) 9 2.1.1 Company 10 2.1.2 Consumers 10 2.1.3 Competitors 12 2.1.4 SWOT Analysis 17 2.2 Consumer-Driven Marketing Strategy 18 2.2.1 Segmenting 19 2.2.2 Targeting 21 2.2.3 Positioning 25 2.3 Marketing Mix (4C’s) 30 2.3.1 Consumer value 30 2.3.2 Consumer costs 31 2.3.3 Convenience 31 2.3.4 Communication 32 MARKETING RESEARCH 33 3.1 Defining the problem and research objective 33 3.2 Develop research plan 35 3.3 Data acquisition 39 3.4 Data analysis 41 CASE STUDY: BB CREAM MAYBELLINE NEW YORK VIETNAM 42 5 CONCLUSION AND RECOMMENDATIONS 43 6 SUMMARY 44 REFERENCES 45 APPENDICES 50 LIST OF FIGURES FIGURE 1.. PERCEPTION Beauty Ideal skin General perception - What do you think about beauty What could you do to make your beauty up How important make up is for your beauty - What is your definition of “make up” Roles of make up - What is your ideal skin Skin tone that you like What is a beautiful make-up skin - Your general perception toward cosmetics Like or dislike Why USAGE Trigger Barrier Usage frequency - How many types of make-up products do/did you used to use What is your first cosmetics product (cleanser, moisturizer, etc.) Why do you
DISCLAIMER
Nothing on this site shall be considered legal advice and no attorney-client relationship is established.
Leave a Reply. If you have any questions or remarks, feel free to post them below.
Related templates
Latest templates
Latest topics
- Invoice Templates
What exactly is an invoice, and what is the difference between the terms “receipt” and “bill”? Check out our Invoice, Bill & Receipt templates. - IT Security Standards Kit
What are IT Security Standards? Check out our collection of this newly updated IT Security Kit Standard templates, including policies, controls, processes, checklists, procedures and other documents. - Best Calendar Templates
How do you make a nice calendar? Are you looking for nice calendar templates in MS Word, Excel or PowerPoint to improve your personal efficiency and effectiveness? These easy to modify calendar templates can help you out! - Excel Templates
Where do I find templates for Excel? How do I create a template in Excel? Check these editable and printable Excel Templates and download them directly! - GDPR Compliance Templates
What do you need to become GDPR compliant? Are you looking for useful GDPR document templates to make you compliant? All these compliance documents will be available to download instantly...
cheese
