Event Marketing Action Plan

By using this marketing Event Marketing Action Plan template, you start with a strong basic template you can use to create the perfect one. Which is giving you more time to focus on what really matters! Using this marketing template guarantees that you will save time, cost and efforts and enables you to reach the next level of success in your project, work and business!

Download this professional Event Marketing Action Plan marketing template now! 

Sneak preview:

What  is  the   reputation,  style  and  “feel”  or  “vibe”  of  the  event  Does  it  match  the  expectations  of  your  target  market   (positioning)  Is  it  priced  appropriately  How  have  similar  events  fared  What  are  the  personal  benefits  your   audience  will  receive  by  joining  you  in  this  event  How  can  you  make  it  special/memorable  Will  it  be   convenient/easy  to  purchase,  and  easy  to  share  What  incentives  can  you  create  so  that  partners  and   volunteers  are  rewarded,  and/or  motivated  to  participate  How  early/often  should  marketing  messages  be   delivered  (promotion)       Marketing  Channels/Components   Promo  Video     3  versions  (1  informational,  1  educational/motivational,  1  testmonial)   Photography     Need  some  good  stock  photos  of  families  on  bikes  (or  custom  shoot)   Design       We  will  need  a  logo  for  this  (SWAG,  Signage,  Route  Maps,  etc.)   Collateral     Brochure,  Postcard,  Flier,  Alumni  Letter,  Sponsor  Letter,  Signs,  Banner   Website     Event  Page  and  Registration  ( ),  Banner  Graphics,  Sponsor  Sign-­‐up   Social  Media     FB  Posts  (and  boosts),  Tweets,  YouTube  Promotion     7        Event  (Communication)  Timeline   SEP     OCT/NOV   DEC     DEC/JAN   JAN     FEB     MAR     APR       Branding/Site  Build,  Sponsors  and  Influencers  Engaged  (contacted)   Sponsor  Meetings  /  City  Permissions  Granted  /  Routes  Confirmed   SWAG,  Brochure,  Poster  Design  /  Registration  and  Sponsor  Forms  Outlined   FB  Page  and  Posts,  Bike  Shops  and  Churches  Contacted,  PR  Written   All  Print  and  Marketing  Collateral  Finialized,  Volunteers  Confirmed   Target  Market  –  First  Touches  /  Registration  Open  /  Email  Campaign   EB  Pricing  Ends  /  Email  Communication  Ramped  Up   Let’s  Ride  (April  6)   Notes  /  Success  Keys   •  Reaching  Influencers  (Bikers,  Christian  Churches,  Simpson  Alumni  in  Redding)