Event Marketing Action Plan
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Great marketing efforts can make a business! However, the opposite is also true. Take your business and marketing serious right from the start and in every detail! Therefore, we recommend you to check out this Event Marketing Action Plan. This marketing template will capture your audience's attention, no matter if it's your Management Team or your customers you will have to present it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your document. This enables you to finish it much faster.
For those who work in marketing & sales, it's important that they always work with the latest updated marketing document templates in order to achieve their goals faster! Why? Because adequate communication is essential within and between companies, in order to have truthful and accurate information exchange to ensure management and staff can make the correct decisions.
By using this marketing Event Marketing Action Plan template, you start with a strong basic template you can use to create the perfect one. Which is giving you more time to focus on what really matters! Using this marketing template guarantees that you will save time, cost and efforts and enables you to reach the next level of success in your project, work and business!
Download this professional Event Marketing Action Plan marketing template now!
Sneak preview:
What is the reputation, style and “feel” or “vibe” of the event Does it match the expectations of your target market (positioning) Is it priced appropriately How have similar events fared What are the personal benefits your audience will receive by joining you in this event How can you make it special/memorable Will it be convenient/easy to purchase, and easy to share What incentives can you create so that partners and volunteers are rewarded, and/or motivated to participate How early/often should marketing messages be delivered (promotion) Marketing Channels/Components Promo Video 3 versions (1 informational, 1 educational/motivational, 1 testmonial) Photography Need some good stock photos of families on bikes (or custom shoot) Design We will need a logo for this (SWAG, Signage, Route Maps, etc.) Collateral Brochure, Postcard, Flier, Alumni Letter, Sponsor Letter, Signs, Banner Website Event Page and Registration ( ), Banner Graphics, Sponsor Sign-‐up Social Media FB Posts (and boosts), Tweets, YouTube Promotion 7 Event (Communication) Timeline SEP OCT/NOV DEC DEC/JAN JAN FEB MAR APR Branding/Site Build, Sponsors and Influencers Engaged (contacted) Sponsor Meetings / City Permissions Granted / Routes Confirmed SWAG, Brochure, Poster Design / Registration and Sponsor Forms Outlined FB Page and Posts, Bike Shops and Churches Contacted, PR Written All Print and Marketing Collateral Finialized, Volunteers Confirmed Target Market – First Touches / Registration Open / Email Campaign EB Pricing Ends / Email Communication Ramped Up Let’s Ride (April 6) Notes / Success Keys • Reaching Influencers (Bikers, Christian Churches, Simpson Alumni in Redding)
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