Monthly Sales Plan Format



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The four elements (the ’Four Ps’) are: Customers Where they live, where they buy, purchasing power, average spend, type of industry, loyalty to supplier, age/gender /ethnic group/language, class, benefits sought (price, quality, delivery, reliability) required, life-style, attitudes, personality, or family structure Product Price (or cost) Place (where its advertised or located) Promotion How these four elements are combined is called the marketing mix.. Users Where they live, accessibility, extent of need, disposable income, socio-economic, relative dependency, or age/gender/ethnic/language Supporter Directly/indirectly involved, ethical supporter, bureaucrat, representative or advocate, or status-seeker P 127 If you know the needs and expectations of your users, supporters or customers, what they want from your service or product, what they value and what they are prepared to give to obtain the service, then you can ’position’ yourself and your organisation correctly.. What goals does the marketing plan have and what objective measures will you use to test success 2 : Conducting Research 1 : Deciding goals/objective-setting 2 : Conducting research/ gathering information 3 : Drawing up a marketing plan 4 : Implementing the marketing plan 5 : Monitoring and reviewing results Have you completed all of the tasks that might be involved in stages 1 - 3 If not, discuss what you still have to do and decide who will do them.. Wood N Tops Projected Budget Income Expenditure Grant (LA) £10,000 Salaries £40,000 Grant (LSC) £30,000 Rent And Rates £3,000 Grant (ICP) £8,000 Trainee Costs £54,000 Sales (last year) £26,500 Materials/Tools £24,300 Donations £14,800 Office Costs £12,000 Training Subsidy Transport £6,000 New Sales Promotion £2,000 Total £89,300 Total £13,1300 P 135 a) Carefree Cot (maintain production of at least 5 per month) Unit Cost is £20 of which £15 is materials.. Bench Ark Bed Cot 20 30 3 15 10 Number Month Month Month Month Month Month Month Month Month





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