Social Media Research Proposal

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MSI CALL FOR RESEARCH PROPOSALS ON SOCIAL INTERACTIONS AND SOCIAL MEDIA MARKETING Submission Deadline: March 10, 2014 The Marketing Science Institute (MSI) is pleased to announce a research proposal competition to foster novel research on the broad topic of social interactions and social media marketing.. This could include building better statistical models for forecasting brand metrics using social media monitoring data, linking social media monitoring metrics to more general brand health metrics to see whether social media data can be used to reliably measure brand health, and using social media monitoring data to develop new metrics other than “volume” (number of mentions) and “valence” (sentiment) that are both meaningful and linked to marketing outcomes of interest.. EVALUATION COMMITTEE Co-Chairs: Cait Lamberton, University of Pittsburgh Don Lehmann, Columbia University Andrew Stephen, University of Pittsburgh Reviewers: Jonah Berger, University of Pennsylvania Michael Braun, Southern Methodist University Jacob Goldenberg, IDC Herzliya Donna Hoffman, George Washington University Zsolt Katona, University of California at Berkeley Kevin Lane Keller, Dartmouth College and MSI Executive Director Rob Kozinets, York University Dina Mayzlin, University of Southern California Wendy Moe, University of Maryland Sarah Moore, University of Alberta Debora Thompson, Georgetown University Michael Trusov, University of Maryland Christophe Van den Bulte, University of Pennsylvania.

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