Dealer Application Template



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What is the purpose of the Dealer Application form? Do you need a Dealer Application form template? Our Dealer Application Form is designed to help you quickly and easily capture all the information you need from your dealers. It is easy to use and customizable, so you can tailor it to your specific business requirements.  Download this Dealer Application Template Sales template now!

A Dealer Application Form is a document used by companies, manufacturers, wholesalers, or distributors to collect information and assess potential dealers or resellers interested in selling their products or services. This form is part of the dealer or reseller onboarding process and helps the company make informed decisions about whether to establish a business relationship with the applicant.

Key elements typically included in a Dealer Application Form are as follows:

  1. Applicant Information:
    • Name of the applicant or business.
    • Contact information, including address, phone number, and email.
    • Legal structure (e.g., sole proprietorship, LLC, corporation).
    • Business registration or tax ID number.
  2. Business Details:
    • Business name and legal entity type.
    • Years in operation.
    • Description of the business, its products or services, and its target market.
  3. Ownership and Management:
    • Names and roles of the business's owners or key management personnel.
    • Percentage of ownership held by each individual.
  4. Financial Information:
    • Bank and financial references.
    • Credit references, if applicable.
    • Annual revenue and sales volume.
  5. Location and Facilities:
    • Address of the business location, including any warehouses or offices.
    • Description of facilities and equipment available for storing or promoting products.
  6. Market and Customers:
    • Geographic area served or intended market.
    • Types of customers served or targeted (e.g., retail, wholesale, consumers).
    • Number of existing customers or clients.
  7. Products or Services of Interest:
    • List of the specific products or services the applicant is interested in selling or distributing.
  8. Sales and Marketing Strategy:
    • An overview of the applicant's sales and marketing strategies, including marketing channels and promotional activities.
  9. Competitive Analysis:
    • Information about competitors in the market and the applicant's competitive advantages.
  10. Business References:
    • Names and contact information for business references, such as suppliers, customers, or partners.
  11. Authorization and Certification:
    • A section where the applicant certifies the accuracy of the information provided and authorizes the company to conduct background checks, credit checks, or other assessments.
  12. Terms and Conditions:
    • The terms and conditions for the dealer relationship, including pricing, payment terms, delivery, return policies, and any exclusivity or territorial restrictions.
  13. Signature and Date:
    • Signature of the applicant and date to indicate their agreement to the terms and conditions.
A Dealer Application Form serves as a valuable tool for businesses to evaluate prospective dealers or resellers. It allows companies to assess the suitability and credibility of potential partners, ensure that their distribution network aligns with their brand and market goals, and establish a foundation for a successful business relationship.


Using this Dealer Application Template Sales template guarantees that you will save time, cost, and effort and enables you to reach the next level of success and grow the business!


Download this Dealer Application Template sales template now and enhance your business!





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Nothing on this site shall be considered legal advice and no attorney-client relationship is established.


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The golden rule for every business man is this: Put yourself in your customer’s place. | Orison Swett Marden