Marketing SWOT Powerpoint

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Lesson 5.4 – The Situation Analysis (SWOT) The Marketing Plan LESSON 5.4 The Situation (S.W.O.T.) Analysis S Strengths Resources and capabilities that can be used as a basis for developing a competitive advantage W Weaknesses O Opportunities T Threats Qualities that give a business a competitive disadvantage Events that could facilitate company profit and growth Events that could have a negative impact on the company Situational (S.W.O.T.) Analysis Strengths Opportunities Weaknesses Threats LESSON 5.4 The Situational (S.W.O.T.) Analysis S Strengths Resources and capabilities that can be used as a basis for developing a competitive advantage Examples of strengths include:  Patents  Strong brand names  Positive reputation among customers The Situational (S.W.O.T.) Analysis W Weaknesses Qualities that give a business a competitive disadvantage Examples of weaknesses could include:  Lack of patent protection  Weak brand name  Poor reputation among customers  Lack of resources  Inadequate distribution channels The Marketing Plan LESSON 5.4 The Situational (S.W.O.T.) Analysis O Opportunities Events that could facilitate company profit and growth Examples of opportunities could include:  An unfulfilled customer need  Arrival of new technologies  A niche that has not yet been exploited  Mergers  Entry into new markets The Marketing Plan LESSON 5.4 The Situational (S.W.O.T.) Analysis T Threats Events that could have a negative impact on the company Examples of threats could include:  Shifts in consumer tastes away from company products  Emergence of new substitute products  Govern