Executive Travel Itinerary

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BRIEFING BOOK EVENT NAME COMPANY EXECUTIVE AND TITLE OTHER PARTICIPANT AND TITLE DATE OF EVENT TABLE OF CONTENTS TAB PAGE BACKGROUND ON EVENT 1 3 EVENT OVERVIEW AND PROGRAM 2 4 PRESS ANNOUNCEMENT 3 6 COMPANY EXECUTIVE SPEAKING POINTS 4 7 EVENT Q A 5 8 OTHER PARTICIPANT’S SPEAKING POINTS 6 9 OTHER PARTICIPANT’S Q A 7 10 BIOGRAPHY ON OTHER PARTICIPANT 8 11 TRAVEL ITINERARY 9 12 MEDIA BIOS 10 13 EVENT BRIEFING BOOK Page 2 EMERGENCY CONTACT: YOUR NAME YOUR CELL PHONE NUMBER BACKGROUND ON EVENT NOTES TO PR PROFESSIONAL This section is designed to present the executive with an overview of what news announcement led to the formation of a media event, why a media event developed to support the news story, and how the executive will be providing value-add to the event.. 1:38 – 1:40 pm COMPANY EXECUTIVE , Participant 1 , and Participant 2 proceed to Location within Venue 1:40 – 1:45 pm Opening remarks by Participant 2 Auditorium referred to as “Performing Arts Center.” Upon arrival, you and other participants will head to seats near a podium, which will face guests and news media Participant 2 will introduce Participant 1 and COMPANY EXECUTIVE to the audience 1:45 – 1:53 pm Remarks by Participant 1 Participant 1 will announce and discuss initiative and subsequently invite COMPANY EXECUTIVE to the microphone 1:53 – 2:05 pm Remarks by COMPANY EXECUTIVE 2:06 – 2:30 pm Participant 1 opens session to Q A COMPANY EXECUTIVE will make remarks and then exit the podium COMPANY EXECUTIVE may be called to the podium to respond to questions concerning Company 2:30 pm END OF EVENT EVENT BRIEFING BOOK Page 5 COMPANY EXECUTIVE and team return to ground transportation EMERGENCY CONTACT: YOUR NAME YOUR CELL PHONE NUMBER PRESS ANNOUNCEMENT Paste a copy of the press announcement tied to this event here..

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