Business Marketing Report



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What is your anticipated revenue growth in 2015 11-50 Employees 9 12 10 10 8 9 19 17 28 24 26 51-100 Employees 8 28 7 7 18 28 32 57 are anticipating revenue growth Increase revenue 11 + Increase revenue 5-10 Increase revenue 1-4 Flat/no change Expect revenues to decline Not sure 7 101-499 Employees 8 7 8 22 24 31 2015 STATE OF small BUSINESS - Wasp Barcode Which of the following strategies will you use to achieve your expected revenue growth (Please select your top 2 choices) Improve existing customer experience retention 56 Invest in new customer acquisition activities methods 45 Expand into new markets 28 Launch new products/services 22 Invest in training to improve employee productivity 20 Hiring new employees 18 Other Improve existing customer experience retention 4 56 Invest in new customer acquisition activities methods 45 Expand into new markets 28 Launch new products/services 22 Invest in training to improve employee productivity 20 Hiring new employees 18 Which of the following strategies will you use to achieve your 6 Open new stores/sites/facilities expected revenue growth (Please select your top 2 choices) Open new stores/sites/facilities 6 Other 4 Do you plan to expand globally No current plans I’ve already expanded globally Yes, within the next 6 months Yes, within 6-12 months Yes, within 1-2 years Yes, within 3-5 years Yes, 5 years Not sure 82 10 1 1 2 0.5 0.5 3 Do you plan to expand globally 8 No current plans I’ve already expanded globally Yes, within the next 6 months Yes, within 6-12 months Yes, within 1-2 years Yes, within 3-5 years Yes, 5 years Not sure 82 10 1 1 2 0.5 0.5 3 2015 STATE OF small BUSINESS - Wasp Barcode Marketing Investments 9 2015 STATE OF small BUSINESS - Wasp Barcode 10 2015 STATE OF small BUSINESS - Wasp Barcode 56 45 20 mprove existing Invest in new Invest in training or stomer experience customer acquisition tools to improve retention activities methods employee productivity 27 22 Expand into new markets Launch new prod





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