Business & Management Extended Essay
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Topic Growth strategies Research question How effective has the joint venture between ABC Ltd and UBI Ltd been as a growth strategy Approach A review from secondary sources of growth strategies available to a firm and joint ventures specifically.. Topic Financial performance Research question Why has the market capitalization of XYZ Plc increased more than the market capitalization of its competitor ABC Plc Approach A review from secondary sources of factors affecting financial performance and selection of variables that may contribute to differences in market capitalization.. (Note that this is the reverse of the approach required in the HL internal assessment component of the business and management course, where primary research takes precedence.) Students should apply the accepted theories, tools and techniques of the subject to the topic/research question chosen.. • Ansoff’s Matrix • Boston Matrix • Break-even analysis • Decision tree analysis • Financial accounts and performance ratios • Fishbone analysis • PEST (LE) analysis • Porter’s generic strategies and five forces • Position maps • Statistical tables/charts/diagrams • SWOT analysis Students must ask probing questions and look at all relevant factors when considering the information obtained from their research.. • Intellectual initiative: Ways of demonstrating this in business and management essays include the choice of topic and research question, the nature and breadth of the theory chosen to help answer the research question, and the breadth of research sources and imagination used in sourcing relevant material/data..
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