Market Needs Analysis Sample
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Market Needs Analysis ensures your vision product’s market viability and help you plan your product strategy by: • Assessing your markets’ perceptions of your products and services • Identifying and studying your markets’ activities and future plans as they relate to your organization’s products and services • Identifying how to position your products to gain increased interest from your markets • Assessing risk factors in target markets • Providing factual information on your target markets’ demographic makeup • Measuring the effectiveness of your marketing and advertising messages • Identifying what marketing and sales messages really resonate with your target markets Creating Prospect Lists As an added benefit, results from these studies produce a valuable prospect list of companies with a high interest in your products and services, and identify who is making a buying decision in the near future..
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