School Strategic Communication Plan

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3 4 Target Audiences Identifying those individuals and groups of internal and external constituents to be addressed by communication activities Communication tactics and activities described in this Communication Plan are designed to address the following audiences or publics: Internal Audiences • Board of Education members • Division/department directors • Supervisors/Coordinators • Principals • Teachers • School PR representatives • Education Association leaders • Teacher aides • School nurses • Counselors • Attendance officers • Support staff −Clerical −Maintenance −Food service −Transportation External Audiences • Mayors • City Council members and elected officials • County Commission members • Town clerks • Communication Council members • Parents • PTO/PTA leaders/members • Booster club members 5 • Foundation members • Key Communicators’ Network members • Community leaders in the following areas: − North Baldwin County − Central Baldwin County − Eastern Shore − South Baldwin County/Island Cities • Fine arts committee members • School building neighbors • Realtors • Business partners • Other Baldwin County Economic Development Authority members • Law enforcement representatives • News media representatives • Retired staff • Senior citizens • University of South Alabama representatives/colleagues • Alabama Department of Education officials • State legislators 6 Key Messages Determining what the school system needs to convey to its audiences and what those audiences want to know The following key messages should be conveyed to targeted audiences in addressing the Communication Plan objectives.. AUDIENCE MATERIALS/ TRAINING • News releases • News media • Fact sheets • Parents about • Foundation and booster enrollment club members projections and • City Council members construction • Town clerks plans • County Commission members • Other local elected officials • Communication Council • Key Communicators • Business partners • Regional community leaders • Rea

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