Stakeholder Analysis



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How do you develop a professional Stakeholder Analysis in Excel or Google Sheets? 

Mapping your stakeholders is a useful process, in order to achieve the right outcome of the project. Also it brings structure to the necessary communication is essential in order to finish projects successfully. Feel free to download this Stakeholder Analysis wo improve your influencing and communication skills, and simply browse through our website to find other basic or advanced template designs. They are intuitive and available in several kinds of formats, such as Google sheets, Google docs, PDF, WORD, XLS (EXCEL including formulas and can calculate sums automatically).

Projects can be of various types, which means they have to be managed differently. Based on the type of industry and business niche, every project needs to be understood and analyzed before jumping on to the actual phase of project management. 

In the initial phase the stakeholder analysis is performed. After the initial phase of planning and obtaining sufficient knowledge about the project, project managers can outline the strategies for successful management and implementation of a project. In this phase, the planned tasks are completed within the decided time frame, one after another. This phase has to be managed expertly to ensure that all the important tasks are completed timely. 

The phase of project management can be categorized into different stages. The most important stages of project management are given below:

  • Initial Planning; (this is where stakeholder analysis is done)
  • Execution of Plans;
  • Monitoring and Tracking the Progress;
  • Closing;
  • Evaluation.

Stakeholder Analysis

What are this person's perceived interests and alternatives?
  • Name:
  • Issue:
On a scale of 1 (low) to 10 (high), how:
  • important is this person's opinion on this issue?
  • much influence does s/he have in shaping opinions/making decisions on this issue?
  • You can use these values when completing
What is this person's attitude to the issue?
  • Supporter
  • Opponent
  • Persuadable

Please indicate the strength of the feeling:
Is the support or opposition likely to be:
  • Vocal or Covert?
  • Active or Passive?

How can I change his/her perceptions of the alternatives?

Which strategies are appropriate to use with this person?
  • Alter Incentives
  • Frame Decisions
  • Invoke the Common Good
  • Link to Core Values
  • Heighten Concerns About Loss or Risk
  • Rejection and Retreat
  • Narrow/Broaden the Focus
  • Enlarge the Pie
  • Neutralize Toxic Issues
  • Inoculate Against Challenges
  • Providing a Selling Script
  • Use Social Influence
  • Leverage small commitments into large
  • Draw on the power of reciprocity
  • Change behavior to change attitude
  • Sequence through relationship networks
  • Quid Pro Quo Negotiations
Which tactics are best suited for this person?
  • Ongoing dialogue
  • Small group meeting
  • Formal presentation
  • Informal meeting
  • Telling
  • Selling
  • Reader
  • Listener

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