Executive Summary Word



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What is it about your product that will make it saleable What are the major strengths and weaknesses, financial position, and profitability of your competitors Why are competitors not meeting customer needs Why are they vulnerable For example: PayPal s competitive advantage over competitors is twofold: Ease of integration: Any merchant can use PayPal s tools to quickly add payments to an existing web site in minutes, allowing it to address markets not served by traditional merchant accounts and entrench itself in the market Fraud detection: PayPal s patent-pending fraud system allows it to detect and prevent unauthorized payments, reducing the cost and risk of making purchases online versus traditional credit cards Lorem ipsum Business Model This section consists of one or two short paragraphs, or a handful of bullet points that describe how the product will make money..




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Yesterday’s home runs don’t win today’s games. | Babe Ruth