Hotel Strategic Marketing Plan

By using this marketing Hotel Strategic Marketing Plan template, you start with a strong basic template you can use to create the perfect one. Which is giving you more time to focus on what really matters! Using this marketing template guarantees that you will save time, cost and efforts and enables you to reach the next level of success in your project, work and business!

Download this professional Hotel Strategic Marketing Plan marketing template now! 

Sneak preview:

Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Maarit Karppinen Title Strategic Marketing Plan for a Hotel Year 2011 Language English Pages 59 + 2 Appendices Name of Supervisor Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X, a small privately owned hotel in Helsinki.. Keywords Marketing, hospitality industry, marketing plan, accommodation services providers, customer satisfaction 3 VAASAN AMMATTIKORKEAKOULU Degree Programme of Hospitality Management TIIVISTELMÄ Tekijä Maarit Karppinen Opinnäytetyön nimi Strategic Marketing Plan For a Hotel Vuosi 2011 Kieli englanti Sivumäärä 59 + 2 liitettä Ohjaaja Peter Smeds Opinnnäytetyön tavoitteena oli luoda strateginen markkinointisuunnitelma Hotellille X, joka on pieni yksityisessä omistuksessa oleva Hotelli Helsingissä.. Strengths: - Location - Size of the hotel - No outsourced workforce - Privately owned family company - Transportation connection to the centre of Helsinki - Kiinko - Staff - Home-like feeling - Wireless internet - Regular customers - Individual service - Hierarchy among the staff 44 - Staff’s possibility to influence who gets chosen for a new employee - Hotel Vip club/ Hotel express All of the respondents thought that the location of the hotel is one of its strengths.. 46 Weaknesses: - Out-dated - Marketing - Homepage on the internet - Size of the hotel - Communication between employees - Utilizing of the employee’s strengths - Location - Slow seasons summer and weekends - Slow evening/nightlife All of the respondents thought that one of the biggest weaknesses that the hotel has is that it is out-dated, especially in its physical environment.. Tavoitteet /Mitä halutaan saavuttaa Minkälaisia tavoitteita asettaisit Hotelli X:lle - Lyhyen ajan tavoitteita - Pitkän ajan tavoitteita Uusien asiakkaiden hankkiminen - Yritykset - Uudet