Social Media Task Force Proposal



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Social Media Task Force Proposal CASE STATEMENT The social media task force will develop a strategic approach with measurable initiatives to leverage social media for academic programs, marketing, and outreach at Saginaw Valley State University..  Use monitoring tools to measure engagement and reach and provide reports to administrators on a monthly basis  Facebook Insights  Analytics of monitoring software (SproutSocial, HootSuite, etc.)  Third-party tools for Instagram, LinkedIn, Pinterest, Flickr and others..  Prospective students  Current students  Faculty  Staff  Alumni  Donors  Community members, fans      Parents  Visitors  Legistlators, government officials  Media  Others Participate in trends in social media (e.g..




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