Marketing Business Plan Outline

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B) MARKETING PLAN 1) Products or Services I) What customer need or want is being filled II) What are the features and benefits of your products or services III) How will your product be made or how will your services be provided IV) Who will supply the materials V) What future products/services will you offer, and when 2) Distribution 1 I) How will your products or services be distributed 3) Industry I) What is happening in your industry (is it growing, stable or declining) II) What do you believe the future hold for this industry 4) Customers I) Who are your customers- what does your customer profile look like II) How many customers will your business have III) What information do you have that supports your decisions about your customers IV) What is the growth potential for this business What is your plan for growth V) What information do you have support your decisions about growth 5) Competition I) Who are your main competitors II) What are their strengths and weaknesses 6) Position I) III) What will your market position be What is your competitive advantage- why will customers buy from you instead of the competition 7) Image and Packaging 2 I) What will the image of your business be II) What will your packaging look like (attach samples) III) What do your business cards and promotional material look like (attach samples) IV) Where will your business be located, and why did you choose this location Include a sketch of your floor plan..