Marketing Manager Job Description
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ESSENTIAL FUNCTIONS: • Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and serve as the primary point of contact for many of the properties • Drive strategy and plan and execute marketing initiatives for new projects, menu changes, special menus, remodels and rebranding campaigns • Manage annual marketing budgets for individual properties • Manage brand promotions to drive sales • Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness • Manage online restaurant/hotel review platforms and vendors (Yelp, Open Table, Trip Advisor, Urban Spoon) • Approve all local print advertising and manage graphic designers on ad creation • Recommend development and implement in-‐store marketing materials as appropriate • Develop and execute customer acquisition and retention marketing programs, web-‐ based, database, and direct to consumer marketing • Lead wedding marketing outreach for our destination properties • Oversee newsletter campaigns for the group to include holiday promotions • Manage advertising and public relations agencies, utilizing them as resources for brand and revenue enhancement programs • Manage all digital marketing initiatives • Manage advertising and partnership development for specific properties • Work with social media consultant to provide content • Provide on-‐site event support where necessary REQUIRED COMPETENCIES: • Bachelor’s degree from an accredited university in business, marketing or related major is preferred but not required • 2-‐4 years of related work experience, preferably in the hospitality industry • Exceptional written and oral communication skills •
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