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e Intelligent Approach to Sales Success
e Intelligent Approach to Sales Success
As any company looks to offer new
products or expand into new territory,
understanding your market and acting on
that knowledge is essential for sales and
marketing success. Careful market analysis
will allow you to create effective strategies
and capitalize on emerging opportunities.
Primary Intelligence specializes in system-
atically and thoroughly analyzing markets
to provide our clients with an understand-
ing of industry trends, undiscovered needs,
and growth opportunities.
What is Market Needs Analysis?
Market Needs Analysis from Primary
Intelligence provides the tools you need
to assess markets and execute effective
business strategies by analyzing customer
demographics, client acquisition tech-
niques, distribution and marketing strate-
gies, purchasing patterns, and competitive
landscape issues.
With its pioneering research techniques,
Primary Intelligence is able to identify
and measure market drivers, benchmark
and track changes to help you position
your products and services correctly, and
respond to emerging competitive threats
and opportunities.
Market Needs Analysis will help to opti-
mize your sales team’s efforts by:
• Identifying decision makers and their
purchasing patterns
• Exposing decision-making criteria and
areas of influence
• Providing objective, real-world
feedback that sales professionals can
leverage to improve their strategies and
tactics
Market Needs Analysis gives you the infor-
mation that directs your product marketing,
demographic targeting, and sales tactics as
you approach new ground.
Taking the Guesswork Out of
Product Management
Market Needs Analysis will also help your
organization measure the demand for your
products and services by providing a bet-
ter understanding of your target markets’
purchasing patterns and perceptions. It can
also provide quantifiable data about your
Market Needs Analysis
Look over the territory before you leap
Understand the
road map to success
for new ventures
Market Needs Helps:
Marketing
Nothing is more important to
marketing than understanding the
messages that resonate with the
target market. This is extremely important with new
products or territories where you are unsure of what
the market is looking for.
Market Research
As new products are being devel-
oped, feedback from the target
market is critical to create a suc-
cess. Market Needs Analysis focuses development
efforts to produce a product directly in line with the
needs of prospects.
Executives
It is always important for company
executives to be looking to the
future. As you look out at new pos-
sibilities, it is easy to miss the needs of those you are
targeting. Market Needs Analysis ensures your vision
is in line with the desires of the targeted market.