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Media Plan
Engaging the media is essential in promoting your event and
your message.
Sample Media Plan
News Advisory
A sample news advisory is provided online
Purpose is to alert media of a newsworthy event
Release 1 week prior to event
Local Media Calls
Follow up News Advisory with personal invitation request
Complete 3 days prior to event
Press release
Submit on event day
Advertising
As your budget and timeline allow, advertise your event in
the newspapers, magazines or on local radio stations
Press Packets
Provide to media attendees the day of the event
Include the following in the press packet:
o Event Overview (online)
o Agenda or Program
o Speaker biographies
o News Advisory & Press release
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Early to bed and early to rise probably indicates unskilled labor. | John Ciardi