U.S. Small Business Administration MT-11
ADVERTISING
Edmond A. Bruneau, Owner
Creative Consultants
Spokane, Washington
and author of the book, Prescription for Advertising
Marketing Series
______________________________________________________________________________
The material in this publication may not be reproduced or transmitted in any form or by any means -
- electronic, mechanical, photocopying, recording or other -- without the prior written permission of
the U.S. Small Business Administration.
While we consider the contents of this publication to be of general merit, its sponsorship by the U.S.
Small Business Administration does not necessarily constitute an endorsement of the views and
opinions of the authors or the products and services of the companies with which they are affiliated.
All of SBA's programs and services are extended to the public on a nondiscriminatory basis.
______________________________________________________________________________
TABLE OF CONTENTS
INTRODUCTION
NEWSPAPER ADVERTISING
Some Disadvantages with Newspaper Advertising 1
How Should I Work with My Newspaper Representative 2
Buying Newspaper Advertising Space 2
MAGAZINE ADVERTISING 3
RADIO ADVERTISING
What Are Some of the Good Things About Radio? 3
What Are Some Limitations to Radio Advertising? 4
How Should I Buy Time on the Radio? 4