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NM2 RfQ V4 Jul16
Request for Quotation
New Website and Digital Marketing
Background
First for Energy Group Ltd are commercial energy consultants. We act as energy brokers for
SME’s and corporate clients. Based within the Liverpool City Region, we work predominantly
in the North West, but can cover the whole of the UK. We do not offer our services to domestic
clients. Currently nearly all of our business comes from outbound telemarketing.
Requirement
Our website is in urgent need of an update, to position our business as a leader in the energy
procurement market. The look and feel of the website should be targeted towards larger SME’s
but should not alienate smaller potential clients.
We want to maximise the conversion of people landing on the website into enquiries.
The website will need to support our telesales team in engaging prospective clients. The
website should have approximately 10-15 pages.
We would also like to start running a Google Adwords campaign – and are looking for
proposals to separately include setting up a campaign and running it for a period of time (with
details of minimum tie in period if applicable).
Deliverable Timescale
Commencing beginning of May, completing by 30
th
June 2017
Indicative Budget
£4,000 - £8,500
Evaluation Criteria
Quotations will be assessed and scored on the following criteria:
Quality/Technical Merit (40%)
Is the product or service fit for purpose?
How does it perform?
Design and Functional Characteristics (30%)
How should it look feel?
How easy is it to use?
Delivery Timescale (15%)
Can the supplier meet the timescales/deadline?