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How to Write Business Proposals
Source: https://blog.bidsketch.com/articles/how-to-write-a-business-proposal/
A business proposal is perhaps one of the most critical documents you need to learn how to write. It is
what spells the difference between success and failure, whether you’re a freelancer or you have a
company of your own.
In today’s cut-throat business world, entrepreneurs find themselves spending hours upon hours
submitting business proposals to potential clients, and not get any results. On the other hand, there are
those that are like snipers, able to get the contract after just submitting one business proposal.
So how do they do it?
1. The Basics of a Business Proposal
Before you even go and start writing that business proposal, you must first understand what it is and
learn the basics.
A business proposal is a written document that offers a particular product or service to a potential buyer
or client. There are generally two kinds of business proposals: solicited business proposals (which are
submitted in response to an advertisement published by the buyer or client) and unsolicited proposals
(submitted or given out to potential buyers or clients even though they are not requesting for one).
2. Business Proposal vs. Business Plan
Quite often, the terms “business proposal” and “business plan” are used interchangeably, giving you the
impression that they are one and the same. But they are not.
A business proposal is created to offer a product or service to a buyer or client. On the other hand, a
business plan is a “formal statement of a set of business goals” and how these would be achieved. The
latter is only part of what is included in a business proposal.
3. 3 ‘P’s of a Winning Business Proposal
The secret behind writing a winning business proposal and one that will just be set aside is the presence
of the 3 ‘P’s: Problem Statement, Proposed Solution, and Pricing Information.