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Board Meeting Minutes
December 1, 2015
3:00 PM
Ford Foundation- 320 E.43
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St, 4
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Flr
Meeting Topic:
2015 Recap & Looking Ahead to 2016
Attendees:
Eric Norberg, Stephen Gheerow, Johna Johnson, Frank Gallo, Jane Pearsall, Kym Hoover
Call-in:
Bill Yetzer
Agenda item:
2015 RECAP
Financial: We currently have a surplus of $
Holiday Party: Jane has put a firm hold on the space at Grace Hotel for January 14
th
.
Bill has offered up info on a potential venue that would likely be less money. Bill
to send details to Jane for follow up.
Bill to send list of caterers to Jane
Johna to send Boca Bliss details to Jane.
Final decision due by 14
th
(as in signed, sealed, delivered)
Agenda item:
Various Important Items & IT Related Notes
Everyone should be following us on Twitter (@NYCBTA), LinkedIn, and Facebook.
Frank/Kym to create dedicated email address for speaker requests and add link to website (who should requests
be forwarded to?)
Stephen and Johna working together on 2016 “Letter from the President” to include thank you to sponsors and
members (to show the importance of their $$ in providing quality events) and to set the tone/expectations for
NYCBTA (to be education/networking/relationship building focused, NOT for solicitation!). Due date for posting
to the website: first week of January.
**Moving forward, we will update the letter quarterly and the responsibility will be rotated to each Board
Member (from your own point of view)**
Agenda item:
Financial Status
EVENT PRICING FORMULA
First 40 Buyers who attend/sign up are FREE
Members pay $xx to register and receive (1) Raffle Ticket
Guests pay $xx PLUS $30 to register and will have to pay for Raffle Ticket
Buyers pay $0 (first 40) to register and will receive (2) Raffle Tickets
SPONSOR DOLLARS
When we utilize a sponsor’s $$ towards something, we will now send them an email
advising so that they have it for their records.
INVOICES
All invoices MUST be ITEMIZED, including fees, moving forward.
Agenda item:
Sponsorship Status
Kym to partner with Bill on tweaking Sponsorship Grid. Include ability to link for a promo ad. Due Date:
December 14
th
.
Kym to partner with Bill on creating email just to hoteliers to solicit sponsorships to “subsidize” our events. Work
within tiers.
Team to participate in obtaining Raffle Prizes AND Membership Perks!
Examples of Giveaways: Gift Cards to Restaurants, Spas, Hotels, etc.
Examples of Membership Perks: 10% off at xyz restaurant if you’re a member, 15% off at all Marriott
Hotels, etc.
Frank to look into partnering with other organizations to Co-Sponsor Events.
KEY TAKEAWAY: Every time ANYONE starts the Sponsor process, COMMUNICATE it to EVERYONE. Otherwise, we
may end up with double bookings, etc.
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Surviving a failure gives you more self–confidence. Failures are great learning tools… but they must be kept to a minimum. | Jeffrey Immelt