Preview Successful Content Marketing

Secrets To Successful Content Marketing

Content is the new currency in marketing. It has the power to drive trafﬁc, to build instant

rapport, to simultaneously nurture an inﬁnite number of qualiﬁed but not-yet-ready-to-

buy prospects.

Good content ﬂows quickly and easily from organizations that are already, organically

customer-centric. If you know your customer—who they are, what they care about, what

they want—you have a limitless source of inspiration for new content to capture, cultivate

and convert prospects into loyal, passionate customers.

This series of short articles was designed to help you conceive, create and leverage content

for your business, brand or organization. We’ve organized this content into three parts:

• Content Strategy

• Content Creation

• Content Leverage

The potential for content is enormous. Done correctly, an effectively executed content

strategy can mobilize and capitalize on your market potential at a fraction of the cost of

traditional advertising, and with residual beneﬁts. I hope this set of best practices helps get

you on the right track to success.

Content Strategy 2

Five Common Content

Marketing Mistakes

(And How To Fix Them) 2

How To Blog More 2

Six Tips To Increase

Comments On Your Blog 3

The Three Types Of Content

You Need To Be Successful

With Social Media 3

Social Media Editorial

Calendar Template 4

Dierent Buyers, Dierent

Needs, Dierent Stories 5

Content Creation 6

How To Identify And Create

HTML Preview Successful Content Marketing page number 1.