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Secrets To Successful Content Marketing
Content is the new currency in marketing. It has the power to drive traffic, to build instant
rapport, to simultaneously nurture an infinite number of qualified but not-yet-ready-to-
buy prospects.
Good content flows quickly and easily from organizations that are already, organically
customer-centric. If you know your customer—who they are, what they care about, what
they want—you have a limitless source of inspiration for new content to capture, cultivate
and convert prospects into loyal, passionate customers.
This series of short articles was designed to help you conceive, create and leverage content
for your business, brand or organization. We’ve organized this content into three parts:
• Content Strategy
• Content Creation
• Content Leverage
The potential for content is enormous. Done correctly, an effectively executed content
strategy can mobilize and capitalize on your market potential at a fraction of the cost of
traditional advertising, and with residual benefits. I hope this set of best practices helps get
you on the right track to success.
Content Strategy 2
Five Common Content
Marketing Mistakes
(And How To Fix Them) 2
How To Blog More 2
Six Tips To Increase
Comments On Your Blog 3
The Three Types Of Content
You Need To Be Successful
With Social Media 3
Social Media Editorial
Calendar Template 4
Dierent Buyers, Dierent
Needs, Dierent Stories 5
Content Creation 6
How To Identify And Create
More Dynamic Content 6
Three Questions All Content
Must Answer 6
10 Proven Sources Of Blog
Post Inspiration 6
The Three Elements Of
Every Good Story 6
10 Tips For Writing
A Great Press Release 7
Content Leverage 9
Using Content To Improve
SEO, Attract Customers and
Capture Leads 9
How To Revive Dormant
Newsletter Subscribers 9
The Dierence Between
Publicity And PR 10