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A LITTLE HELP WRITING YOUR
proposal
This document is intended as a brief outline of what makes a good
proposal. There is no single way to do it and the most important
questions you need to answer are: What is this film about? Why am I
going to make it?
LENGTH
Keep your pitch between 50 and 150 words In your pitch you need to identify what your film’s
strong points are and essentially what it is about.
Try to limit your extended proposal to 800 words.
Be concise with your introduction to the proposal: Summarise what the film will be within the first
line detail can be included once you have aroused the reader’s attention.
STRUCTURE
Outline - What is your film’s subject (person, group, environment, social issue etc.)? What style of
film will this be? Is it character driven? Who are the main characters in this film?
Access Do you have access to characters / organizations included?
Personal Interest - What is your relation to this film? Why do you want to make it?
DirectionWhat do you want to do with the film and what do you want the film to do?
NARRATIVE
Style
Make sure your proposal allows your film to come to life if you write a dry proposal you are
asking a lot of the reader; if your proposal has a strong narrative or aesthetic and describes the
depth of its characters your film will come to life.
Where is it going?
Making a documentary is an unpredictable journey. If you have some idea of where your story will
go possible narrative trajectory, conflict, likely outcomes and events that may occur along the
way, then include them in your proposal. Again this information helps the reader to visualise your
project as a completed film.
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Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy. | Norman Schwarzkopf