HTML Preview Senior Marketing Consultant Resume page number 1.
Contact
gengilgenmann@gmail.com
+33614782952
gengil2
10 rue Cuny
92270 Bois Colombes
Geneviève Gilgenmann
Senior Marketing Lead, High tech B2B & B2B2C,
international contexts
For more details, check my online resume : www.genevieve-gilgenmann.com
SKILLS
International Marketing in high tech environments: consumer electronics,
telecommunications, software, cybersecurity
Branding/ brand management
Product line management
Sales support
Market research
Lead management
Channel Marketing
External & internal communication
Marketing plans coordination
Project Management
Multicultural and multidisciplinary teams (up to 15 members)
Agile Methodology
Job creation
Restructuring
Change management
Trilingual
French, English, German
EDUCATION
Business School
Kedge Business School
September 1981 to September 1984
Marketing in international contexts
EXPERIENCE
akuit, Product Managers Consulting
Since January 2011
Senior Marketing Consultant, B2B / B2B2C, international contexts
Scientipôle Expert since 2013
Help start-ups accelerate their development:
-Analyze opportunities,
-Clarify offers' segmentation & positioning,
-Set up marketing plans,
-Elaborate sales support tools, launch kits,
-Improve processes,...
Stormshield (100% Airbus Defence & Space subsidiary)
Issy Les Moulineaux (France)
February 2014 to July 2016
Director Marketing & Communication
Branding & Awareness (new company name, 3rd of July 2014)
Lead management (function creation)
Channel management (function creation)
Sales support
Internal communication (function creation)
company values definition
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