HTML Preview Marketing Flow page number 1.
Marketing Major Flowchart
Optional
Getting down to
Business
EYE 125/BUS 101
(<24 cr.; or no BUS 200)
Spreadsheet Proficiency
BUS 195 or test
(MAT 051B or equiv.; computer literacy)
College Algebra
MAT 108
or alternative
(math proficiency)
Macroeconomics
ECO 101
Microeconomics
ECO 102
Financial Accounting
ACC 110 or CLEP
(math + writing proficiency; 12 cr.)
Legal Environment of Business
BUS 280
Business
Statistics
MAT 210
or transfer MAT 120, etc.
Managerial
Accounting
ACC 211
(24 cr.)
Basic Financial
Mgmt
FIN 320
(54 cr.)
Applied Business
Analysis
BUS 275
Marketing
BUS 260
(24 cr.)
IT/MIS
BUS 345
(24 cr.)
Managing Org.
Behavior
BUS 340
(54 cr.)
Mgmt Science
BUS 370
(54 cr.)
Production/
Operations
Mgmt
BUS 375
(54 cr.)
Business Policy &
Strategy
BUS 450
(2.0+ GPA, 84 cr.)
Non-Business Core
Business Core
Major Courses
International Courses (select one):
BUS 335 Int'l Business (ECO 101, 102, 54 cr.)
BUS 361 Int'l Marketing (BUS 260, 54 cr.)
BUS 382 Int'l Business Law (BUS 280, 54 cr.)
FIN 330 Int'l Financial Mgmt (FIN 320, 54 cr.)
Major Marketing Requirements:
BUS 360 Marketing Strategy (BUS 260, 24 cr.)
BUS 365 Consumer Behavior (BUS 260, 54 cr.)
BUS 369 Marketing Research (MAT 210, BUS 260,
54 cr.)
Experiential Marketing Course (select one):
BUS 321 Ind. Project in Marketing (BUS 260)
BUS 358 E-commerce (BUS 260, 345, 54 cr.)
BUS 362 Market Opportunity Analysis (BUS 260, 54 cr.)
BUS 364 Professional Selling (BUS 260, 54 cr.)
BUS 367 Marketing Management (BUS 260, MKT 3xx, 54 cr.)
BUS 392 - Internship in Marketing (2.33+ GPA, 54 cr.)
BUS 398 - Marketing Practicum (BUS 260, MKT 3xx, 2.5+ GPA,
54 cr.)
Marketing Elective (select one):
BUS 311 Sport Marketing (BUS 260)
BUS 321 Ind. Project in Marketing (BUS 260)
BUS 358 E-commerce (BUS 260, 345, 54 cr.)
BUS 359 Customer Relationship Mgmt (BUS 260, 275, 54 cr.)
BUS 361 Int'l Marketing (if not taken - BUS 260, 54 cr.)
BUS 362 Market Opportunity Analysis (BUS 260, 54 cr.)
BUS 363 Branding and Advertising (BUS 260, 54 cr.)
BUS 364 Professional Selling (BUS 260, 54 cr.)
BUS 366 Retail Management (ACC 110, BUS 260, 54 cr.)
BUS 367 Marketing Management (BUS 260, MKT 3xx, 54 cr.)
BUS 392 - Internship in Marketing (2.33+ GPA, 54 cr.)
BUS 398 - Marketing Practicum (BUS 260, MKT 3xx, 2.5+
GPA, 54 cr.)
C- or
higher
C or
higher
(pre-req
either
101
or
102)
Catalog Year 2015-2016