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Whitman Carley
Address
City, ST XXXXX whitman@xxxxxxxx.net
H: (555) 555-5555
C: (555) 555-5555
Sales & Business Development Representative
Building Construction ~ Residential Remodeling ~ Home Improvement Industries
Experienced professional with more than 18 years of experience emphasizing sales, marketing, and
business development in the building construction, residential remodeling, and home improvement
industries. Skilled and knowledgeable with all tools and blueprints related to residential construction. Degree
in building construction technology.
Highly customer-centric with excellent relationship building skills as evidenced by achievement in building 6-
figure annual sales and more than 700 new customer accounts in past 7 years, primarily through referrals.
Strong sales and marketing skills to build new business and cultivate existing customer relationships. Self-
confident, organized, and motivated. Bring creativity and an entrepreneurial spirit to all business endeavors.
Sales & Business Development Qualifications
- New Business Development
- Customer Relations & Service
- Cold Calling & Prospecting
-
Word-of-Mouth Marketing
-
Lead Generation
-
Sales Presentations
-
Trade Show Marketing
-
Sales & Pricing Strategies
-
Competitive & Market Analysis
Professional Highlights
Xxxxxxxxxxxx – City, ST 20XX – Present
Installer of maintenance-free gutter systems throughout the Southeastern U.S..
BUSINESS DEVELOPMENT MANAGER / GENERAL MANAGER
Broke new ground by introducing maintenance-free gutter systems in the region, effectively pioneering and
selling a product and system that has since become mainstream in residential construction/remodeling.
Business Growth
Developed and built business from start up
to generate 6-figure sales annually;
established strong 700-account customer base of residential home owners,
contractors, and commercial businesses.
Sales Increases
Increased sales year-over-year by leveraging referenceable accounts to build
credibility and introducing new sales tools and marketing collateral.
New Market
Development
Opened the market ahead of the competition, persuasively overcoming
customers’ concerns about product viability through combination of techniques that
included product demonstrations, a strong guarantee, and referral lead generation.
Sales & Marketing
Presentations
Created marketing presentations and demo products for multiple annual
exhibitions at regional home shows; developed highly effective sales approach that
emphasizes personal service, consumer education, and relationship building.
Customer Loyalty
& Referrals
Produced 80% of all new business in 2006 through referrals. Fostered
excellent relationships and referrals by building trust and rapport with customers.
Staff Supervision
Hired, trained, and supervised estimators and installers, providing guidance in
use of tools, on-the-job safety guidelines, customer interactions, and effective
presentation of project estimates.