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Job Description: Marketing Manager Department: Real Estate Operations
Location: Barrie
Job Type: Full-Time
Compensation Package Type: $30,000/year + 5 Weeks Paid Vacation (in addition to 9 days paid statutory holidays)+ Health
Benefits + Use of Phone and Laptop
Positions open: 1
Start date: June 1
st
, 2015
Reports to: General Manager, Barrie
We are: Varsity Properties Inc., a leading Canadian developer, builder, owner, and manager of high-quality student housing
communities located close to university and college campuses in Ontario, Canada.
We are currently in the development phase of our 21st project, a 360-bedroom community at 300 Georgian Drive, designed to
serve the students of Georgian College. In our 11 years of operation, we have developed a reputation for providing our residents
with the highest quality suites, the finest services and the best community living experience. As a rapidly growing company, we
pride ourselves on providing our staff with promotion and training opportunities.
You are: a fun and outgoing recent graduate. You are active on social media and love interacting with people both face-to-face and
online. You may have experience in sales, student organizations and community involvement. You are ready to join an
entrepreneurial company, to take on new challenges and to grow into new roles.
Role Summary: The primary objective is to build a business and brand presence from the ground up. This includes creating and
executing a marketing plan designed to attract the attention and interest of Georgian College students, guide them through the
decision process and lead to the signing of leases. The position calls for skills in market research, traditional marketing, social
media management, leasing, customer care, record keeping, trade relationship management and some financial record keeping.
Time Requirement:
! Full time, typically 40-50 hours per week, Monday – Friday, some seasonal weekends & evenings.
! Keep mobile phone charged, and audible, ready to answer dispatch call.
! Make return confirmation phone call to prospect within 3 minutes
Key Responsibilities and Duties
! Achieve full rental occupancy by advertising, filling vacancies, conducting tours, drafting lease documentation, negotiating
lease agreements and enforcing lease terms;
! Promote property through marketing initiatives;
! Maintain social media presence at property level and at a corporate level;
! Maintain accurate information on company website;
! Design promotional web landing pages to track effectiveness of other marketing initiatives;
! Draft Press Releases, represent the company to media outlets;
! Seek to maximize rental income, set goals and track vs. internal and external benchmarks;
! Seek to minimize marketing expenses, develop annual forecasts;
! Accomplish financial objectives by paying bills, preparing an annual budget with assistance, scheduling expenditures,
analyzing variances, initiating corrective action;
! Visually inspect interior and exterior of properties according to regular schedule, daily, weekly, monthly;
! Marketing Manager shall were a name tag at all times while working, conduct services in a polite and professional manor
at all times, and shall not smoke within 50 m of any property.
! Provide rental rate recommendations by surveying local rental rates; forecast expenses, and profit goals;
! Maintain property by investigating and resolving tenant complaints, enforcing rules of occupancy, coordinating repairs,
assist in planning renovations;