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BRUCE T. MELLON, MBA, CTP • Page 2
LASER SOLUTIONS, INC (Wholly owned subsidiary of Digital Imprints, Ltd.) – Athens, GA 2000-2003
Leading provider of document management services and printing solutions with $2 billion in annual revenues and locations
across the US, Canada, and Central America.
Business Analysis Manager
Provided direct oversight of a Market Analysis Manager and a Marketing Business Analyst. Prepared and presented
sales, economic, market, competitive, and trends forecasts, analyses, and plans to senior-level executives, directors,
sales professionals / trainees, shareholders, and industry analysts, synthesizing data to support improvement
recommendations. Collected BI data from industry reports, field reports, and public information. Provided 2 executive
teams with support and thought leadership to improve business processes. Represented company as Competitive
Analyst at technology tradeshows and showcases.
Conducted Customer Conversion Campaign analysis that doubled High Impact new account unit sales,
increasing them by over 9% in the first year, and driving U.S. market share from 3.5% to 4.8% within 18
months’ time.
Provided valuable recommendations leading to a $2.3 million cumulative reduction in 2001 and 2002
corporate marketing budgets.
Quantified market saturation leading to salesforce reduction, streamlining operations and cutting costs.
Co-a u t h o r e d a w h i t e p a p e r spearheading creation of the $75 million Laser Healthcare Sales Organization.
Championed an innovative product mix propelling a hardware sales volume increase of greater than 20%
over an 18-month timeframe.
Spearheaded conception and implementation of an improved unit sales planning and analysis process.
Played key role in development of a profit-building proprietary statistical performance report measuring
territorial sales production against BSC objectives.
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Prior role as President / CEO of Columbia Fine Art, Sonoma, CA
EDUCATION AND CREDENTIALS
M.B.A. in Marketing Management & Management Information Systems (1999)
DeVry University, Keller Graduate School of Management – Columbus, OH
GPA 3.60
B.S. in Diplomacy & Foreign Affairs – Minor in Economics (1991)
Miami University – Oxford, OH
Professional Development: Licensure:
Program Evaluation & Auditing ♦ Project Management Certified Treasury Professional
Crystal Reporter, Levels 1 and 2
Professional Affiliation:
Association for Financial Professionals
Technical Proficiencies:
Microsoft Office (Advanced Excel); BRASS; Cayenta FMS; BusinessObjects
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