HTML Preview Trade Marketing Executive Resume page number 1.
SUSAN HERRICK
212.555.0123 SusanHerrick
@xxyz.
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New York Metro
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susanherrick
Expert in Retail Private-Label Brand and Product Design
Dynamic, passionate, award winning Executive with outstanding success in creating and launching new marketing and branding
initiatives in both national and international markets. Understands and taps into each market target niche resulting in effective
marketing campaigns and increasing revenue.
● Product Portfolio Management
● Brand Building / Architecture and Design
● Product International Licensing
● Creative Marketing, Promotions and Packaging
● Multi-Channel Product Distribution
● Copywriting and POS
● Customer Research
● Six-Sigma-Green Belt Certified
● Management and Development
● Bilingual English and Spanish
Master's Degree in
International Marketing Management - Sterling
College of International Studies
Extensive
trend/design
travel
throughout
North/South America, Asia, and
Australia
SENIOR BRAND MANAGER →
STAR FROZEN FOODS, New York, NY
2008-Present
Led a 11-member cross-functional team managing product development, packing, advertising and brand management for
sales of $1.4 billion. Analyzed market, cultivated innovation, optimized product mix and pricing, and designed promotional
programs and product launches. Created new corporate business groups to drive new products in targeted markets.
► Drove $102 million increase in total revenues, fiscal year 2009.
► Pioneered the launch of new Latin Food Category adding $116 Million incremental sales in second year.
► Coordinated with Web team to develop web site and e-commerce logistics.
► 2010 awarded company MVP Marketing award.
► Reduced annual advertising production cost by 13% by negotiating new long term deals.
► Revamped and re-launched two declining product categories increasing their sales by 37%.
DIRECTOR - INTERNATIONAL PRIVATE LABEL
DEVELOPMENT
→
BEST FACE COSMETICS, New York, NY
2005-2008
Increased
private
label sales within the South America market from $286 million
to $1.2 billion with an increase profit
margin of 2.3%. Lead a marketing team of 6 that added 12 National store chains with a total of 4,200 locations.
Spearheaded the creative team and created a marketing campaign to enter Asian market with a new product launch.
► Developed strategic business plan to revamp/grow the South America market.
► Created, tracked and evaluated international metrics and management reporting to identify marketing
performance and effectiveness of programs, offers and product mix.
► Drove branding guidelines across the international market with external partners.
► Negotiated international manufacturing licensing agreements.
► Launched 3 new product lines adding $107 Million in sales.
► Created online corporate design manual in conjunction with outside agency.
PROFESSIONAL CAREER
SENIOR MARKETING EXECUTIVE - INTERNATIONAL BRANDING / PRODUCT DESIGN & DEVELOPMENT