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JOB DESCRIPTION- Social Media Specialist
“EEO-M/F/Disabled/Vets” 1
Job Title:
Social Media Specialist
Job Category:
Department/Group:
Marketing
Reports To:
Digital Marketing Manager
Location:
Cincinnati
Travel Required:
Regional
Level/Salary Range:
TBD
Position Type:
Full Time
HR Contact:
Tim Johnson
Date posted:
N/A
Will Train Applicant(s):
No
Posting Expires:
N/A
Incentive Eligible:
Hours:
Monday – Friday 8:00am – 5:00pm
Applications Accepted By:
Fax or E-mail:
(513) 621-0549 or tjohnson@cbtcompany.com
Attention: HR Department
Mail:
CBT
Tim Johnson – Director of Human Resources
737 West Sixth Street
Cincinnati, OH 45203
Job Description
Position Overview:
The social media specialist will lead CBT’s social media effort. He/She will research and identify opportunities to
use social media to educate our customers and to build CBT’s brand as a solutions provider. This role will aid in the
research and creation of content for CBT’s blog, the Solutions Warehouse, and will work closely with the Digital
Marketing Manager to develop and execute CBT’s digital content calendar. As part of a small Marketing team, this
person will also help advance CBT’s marketing initiatives through the planning and execution of internal and
external events and other duties as assigned.
Direct Reports:
None
Responsibilities:
Create, develop, and manage social media content that engages, builds, and improves relationships
with customers
Develop and maintain a content calendar to plan website, blog, and social media posts
Research, write, and edit posts for CBT’s blog
Write and edit posts for CBT’s social media pages (LinkedIn, Google +, Twitter)
Monitor impact of social media campaigns and adjust as necessary
Use Google Analytics and other tools to measure the success of digital marketing strategies
Research, compile, and edit vendor content for CBT’s website
Help create landing pages to support marketing campaigns
Help develop, write, and edit email campaigns
Help plan and execute marketing events
Keep current on latest web and social media trends through continuous training
Experience:
One to two years’ experience preferred
Education:
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field is
required