HTML Preview Medical Device Sales Plan Format page number 2.
STRATEGIC PLAN:
Strategic plan includes steps to accomplish overall objective of the
business, to bring territory to #1 revenue producer. Highlights to this
strategic plan would include:
1. Success breeds confidence. Confidence aids further success.
Identify “low hanging fruit”. Convert these to customers as quickly
as possible.
2. Existing customers will be contacted and new relationships will be
forged. During this process any old business issues must be
rectified directly. Start developing 80/20 rule.
3. Start up new customer marketing efforts. Coordinate weekly
marketing activities. Market to all call points within the hospital,
physicians and administration.
4. After the implementation of the tactical plan has begun, then a
reassessment must be cast. This reassessment must consider
new information pertinent to the effort. Refine plan to better
achieve the strategic plan objective.
TACTICAL PLAN:
1. Low Hanging Fruit
• Identify “low hanging fruit” from current account database; revise
most recent activity by previous representative.
• Determine best approach for each prospect.
• Establish contact with each prospect determined to be “low
hanging”, verify and validate interest level.
• Close business (quickly).
• Form relationships within this process.