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JOHN
H.
SMITH
P.O. Box 1673• Callahan, FL 32011
800-991-5187• info@greatresumesfast.com
PRODUCT
&
MARKETING MANAGEMENT
A significant record of innovative success for well-defined marketing and product
management with the capacity to identify and align customers’ emerging needs
with products and services. Diverse background spanning creative and analytical
talents combined with business acumen. Expertise in engaging decision makers
and devising winning strategies and solutions. Uncompromising ethics and strong
communication skills highlight business-focused value propositions that leverage
competitive advantage by means of delivering top-quality services. Skilled at
aligning resources, managing multiple tasks simultaneously, evaluating results, and
implementing change.
NOTABLE ACCOMPLISHMENTS
Achieved annual business unit targets of $50 million through establishment of
overall strategic direction and guiding the tactical development of product and
marketing strategies.
Drove$9 million+ in total revenue annually through direct marketing channels.
Streamlined expenses and administered $6.5 million product, mobile
development and marketing budget, ending 2012 at 8% under established
financial plan.
In partnership with cross-divisional development team, launched proprietary
eReader application for iPad and PC/Desktop and integrated commerce and content distribution system.
Generated $2.5 million revenue stream through direct interaction with national professional associations and third-
party channels.
Realized $1.3 million in unbudgeted income within one year by leading product and pricing strategies for
companywide response to tax legislation.
Increased overall profit margin of product line 8% in two years, gaining highest profitability in the company.
Gained $2.0 million in cost savings and boosted profit margins 9% over four years through product rationalization.
PROFESSIONAL EXPERIENCE
TFS, A WALKER KEY BUSINESS, Rolling Hills, Ohio 1994 – Present
Director of Product Management and Marketing, Cross-Market Solutions (06/2012 – Present)
Direct overall strategy of the business and handle product management and marketing departments and lead two
separate teams of Product Management and Marketing Professionals; create vision, direction and roadmap for books,
eBooks, journals, newsletters, and digital products. Execute strategic approaches for go-to-market planning, e-
Commerce and customer acquisition and retention methods. Implement marketing programs for traditional and
electronic delivery.
Maximize business goals and revenue by advancing sales channels, implementing distribution and pricing
strategies, identifying key adjacent markets, and using emerging channels.
Increase business by formulating most favorable organizational structure and motivating entire team to
optimize ‘best-in-class’ product development and delivery.
Ensure alignment of business plans with marketing and sales strategies by concentrating on business
management, planning, and data analysis.
Refine core product attributes; ensure positioning and sales strategies align with annual business development
plans and marketing analytics.
Senior Product Manager, Books (09/2004 – 04/2012)
Administered $40-million product portfolio of 315+ print/electronic books, journals, and newsletters including
responsibility for product profit and loss (P&L). Steered growth in key market segments by conceiving comprehensive
product, marketing, and operational strategies and gave thorough monthly financial analysis, quarterly forecasting, and
annual revenue budgeting reports to Senior Management.
Served as key member of cross-functional team charged with developing strategies to launch eBook and
innovative digital solutions.
Product Management
Strategic Marketing
Product Planning
Operational Planning
Product Development
Product Positioning
Market Research
Competitive Analysis
Forecasting & Growth
Cross-Functional Leadership
Cost-Saving Strategies
Marketing Communications