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www.GHCareerManagement.com/ 914-393-6004
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SHANNON McNEILL
Purchase, NY 10577 (914) 393-6004
SALES/MARKETING EXECUTIVE
Strong Relationship Builder * Confident Negotiator * Experienced Closer
Accomplished advertising professional with 12 years of comprehensive sales and marketing experience
resulting in over $4M in sales. Proven talent to identify and develop strategic relationships, increase
customer base, and achieve sales goals in traditional and new media. Qualification highlights include:
*Project Management *Customer Needs Analysis *Customer Focus
*Cross-Channel Promotions *Product Sales & Marketing *Polished Presentation Skills
*New Business Development *RFP Responding *Promotion & Event Planning
Professional Experience
Groupon- Westchester County, NY
Senior Account Executive 2011- current
Manage consultative outside sales for the Westchester, NY region of online daily deal site. Leverage current
connections and develop new business relationships, through canvassing and cold calling, to build
partnerships with local merchants. Deliver creative presentations tailored to demonstrate how the product
relates to each client. Present Groupon as a unique alternative for businesses to promote their business,
grow their customer base and increase awareness of their brand. Negotiate and structure incentives for
merchants to run on the first and most established daily deal site in Westchester.
Noteable Achievements:
• 2011 performance recognition for achieving and exceeding revenue goals
• Brought in over $500,000 in revenue during first 6 months
• Reached 124% of monthly sales quota in December 2011
Just Add Water- New York, NY
Director of Sales 2010- 2011
Utilized complete knowledge of full sales cycle to successfully secure new business and sell post-production
services to producers and creative directors at New York City based agencies. Researched new client
prospects and scheduled appointments to show Just Add Water reel. Created and developed events to
promote Just Add Water for current and potential clients.
Noteable Achievements:
• Developed sales and marketing department by establishing processes for sales effectiveness which
included efficient methods to prospect, cold call, track leads, deliver pitches and close contracts
• Designed a comprehensive marketing strategy including Facebook, Twitter, web page development
and press releases to industry publications
KSLX Radio- Phoenix, AZ
Senior Account Executive 2004- 2010
Developed long-term strategies for current and prospective clients in order to optimise advertising budgets.
Researched demographics and psychographics of company and industry to acquire sponsorships and events
that increased awareness of brand or compelled a call to action from consumers. Negotiated with C-level