HTML Preview Chief Executive page number 1.
WALTER K. MCDONALD
Info@greatresumesfast.com
12345 Main Street
Baltimore, MD 12345 Cell: 877.875.7706
CHIEF EXECUTIVE OFFICER
VISIONARY PRODUCT AND BUSINESS DEVELOPMENT DUE DILIGENCE
TURNAROUND MANAGEMENT PROFITABLE EXIT STRATEGIST MANUFACTURING
C-level executive delivers rapid results via broad and deep analysis. Strongly focused on solutions that create investor
profitability in the face of difficult investment decisions. Innovates new product ideas and marketing plans, showing
creativity and strong attunement to trends. As a turnaround specialist, brings bottom-line expertise as well as refreshing
and energetic approach to corporate advance across divisions. Key experience includes direct-to-consumer (DTC)
marketing and brand / product licensing arrangements that generate wealth as well as a significant network of executive
colleagues in various industries. Maintains relationships with manufacturing concerns in Asia, private equity companies,
and venture capital firms.
CORE KNOWLEDGE AND SKILLS
Budget Development / Management Marketing Plan / Execution Product Development
Exit Strategy Turnaround Management Invention and Patent Filing
Process Creation / Implementation Needs Analysis Recruitment / Retention
Direct to Consumer (D2C) Marketing Direct Response Television Campaigns Manufacturing Management
PROFESSIONAL EXPERIENCE
Chief Executive Officer / Founder 1995–Present
Confidential Corporation
Conceived this company from startup to capitalize on pet care market. Created marketable next-generation products in
home and pet care, including patenting, marketing, and manufacturing in the United States and in Asia. Sold product lines
at a significant profit, and continued this umbrella organization as a consulting firm delivering executive-level expertise to
other organizations on a short-term engagement basis. Delivered sound financial advice that companies universally
followed, ultimately saving investors considerable dollars and difficulty in tough market environment.
Chief Executive Officer (Interim) / Consultant / Board Member: Confidential, on behalf of Confidential
Health Care Company, Alpharetta, GA
Evaluated company strategy and growth potential; developed marketing initiatives for investment group.
Instructed team to evaluate and reposition core analgesic product line through redesigned packaging.
Rebranded product line through a new package design that created shelf dominance and concise product
benefit messaging, which was informed and validated through consumer research that confirmed packaging
redesign appeal vs. competitive products. Reviewed and streamlined supply chain implementing offshore
sourcing resulting in significant cost reduction.
Recruited Tier I reps for Wal-Mart, Target, BJ’s, Costco, Sam’s, Lowe’s, Kroger, and Safeway. Created multi-
category positioning strategy for each account.
Created “Arthritis Essentials” end cap theme
to escalate importance of Bruder Healthcare Company as a
vendor within analgesic category. Received endorsement from the National Arthritis Foundation (NAF).
Worked with senior management at the Foundation to form advisory board for the Arthritis Essentials end
cap. Recruited brand managers and CEO’s from category leaders such as Johnson & Johnson.
Co-presented theme to Walgreens’ DMM with senior management from NAF. Program included media
contribution from NAF and a $90 million arthritis awareness multimedia campaign provided by the National Ad
Council 2010-2013. Received approval from Walgreens to move to next steps for implementation May 2010 –
National Arthritis Month.
Co-directed and produced DRTV spot and tested three flights for company’s premiere analgesic product.
Administered media purchase, telemarketing functions, and profit and loss analysis. Offset media costs by
50% through TV ads.
Recommendations to Fulcrum Venture Partners:
Sell company, as the market environment had become
unfavorable. Opened discussions between Venture and Fortune 100 company for sale of business.
Professional experience, continued . . . .