Child Day Care Services Business Plan
Kid's Community College
Executive Summary
1.0 Executive Summary
Kid's Community College® aims to prepare its students to excel as young leaders of
tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for
children with enhanced, first class child care services. Unlike our competitors, we offer
advanced technology programs, after-school tutoring, and activities such as arts and
crafts, dance, theatre and gymnastics, all in one location.
Kid's Community College is a privately held corporation run by its owner, Timothy
Bernard Kilpatrick, Sr. Mr. Kilpatrick has 17 years of Executive Management (VP) and
Budgeting experience, and extensive experience with budgeting methodologies and
strategic planning, including the Balanced Scorecard approach. His advanced degree
(and interest) in computer science is the driving force behind our technology
component. He will be supported in daily operations by an industry consultant, a
campus director, and a VP of educational operations, all with extensive experience in
child care fields.
With inflation continuing to rise each year, the typical American family now requires dual
or supplemental incomes. This trend has created a need for quality child care services.
The population growth rate in the Riverview area of Hillsborough County is now over
14.6%, leading us to anticipate expanding market potential for this industry in our local
area. Price, service, certification and reputation are critical success factors in the child
care services industry. Kid's Community College® will compete well in our market by
offering competitive prices, high-quality child care services, and leading-edge
educational programs with certified, college-educated instructors, and by maintaining an
excellent reputation with parents and the community we serve.
Kid's Community College® will focus on two subdivisions: 'Lake St. Charles' and 'The
Villages of Lake St. Charles,' which are new upscale community developments within a
2 square mile radius, boasting over 900 new homes. Our target customers are dual-
income, middle-class families who value the quality of education and child care we
provide for their children, ages 4 months to 12 years.
We will open for business on January 1, 2003, starting with an initial enrollment of 13
students. We project healthy revenues by the end of the first year, and expect to nearly
triple that by the end of 2005. Our biggest operating expenses will be compensation at
industry standard rates for our highly-qualified personnel, and rent on our facilities,
improved for our purposes during the start-up period. We would like to grow into four
campuses, eventually, but growth is planned conservatively, to be financed from
existing cash flow as we go. We anticipate a net profit beginning in our second year.
To these ends, we are putting significant investment in the business, and are seeking a
matching amount in the form of an SBA loan.