HTML Preview General Sales Agent Business Plan Spain & Portugal page number 5.
LOT POLISH AIRLINES
by
AVIATEAM – Airlines Sales & Marketing Solutions ®
GSA Proposal _ Spain & Portugal
5
Market Overview
Actual Economical Environment
SPAIN
The Spanish economy, the 9
th
biggest in the world, remains flat on August 2010 nearly closing 3rd quarter. In spite of VAT
increase and the salaries Strong reduction on Public services employees accordingly with the recent report from “BBVA –
economical observatory”.
This non growing trend is foreseeable for the last quarter 2010 leading for a stabilization of the GDP over the 1.3 trillion Euros.
This same report, refers that consumption will suffer a decrease, specially concerning long term items. However, the
investment on foreign markets will increase (seek for new markets).
Unemployment rate will remain high (near 20%) at least till first quarter 2011 and face possible increase due the strong measures for the fiscal
consolidation.
PORTUGAL
The figures of 3
rd
quarter economic results are optimistic, the GDP increased 1,5%, being over the average grow rate from
European Union members. The unemployment rate decreased for the first time in August 2010 not overlapping the 10% line.
SME’s shows good intensity and start investments abroad, namely in Brazil and Africa. (Poland is the 7
th
country where
national companies orient their investments).