HTML Preview General Sales Agent Business Plan Spain & Portugal page number 4.
LOT POLISH AIRLINES
by
AVIATEAM – Airlines Sales & Marketing Solutions ®
GSA Proposal _ Spain & Portugal
4
OVERALL TARGETS
Keep/Reinforce leadership as preferred airline in traffic between Spain and Poland & Central Europe.
Be the first option/alternative to TAP in traffic between Portugal and Poland & Central Europe.
To stop and possible invert the loosing trend on Sales and Flown Revenue both Spain and Portugal.
Focus efforts in Corporate travel and high yield traffic to Poland & Central Europe.
Increase consumer awareness and trade knowledge both of LOT as well as Poland as destination (Euro Cup
2012 is arriving...)
Build industry relationships within Spain and Portugal and also on countries of influence (ie: Africa and Latin
America)
Maximize “.com” agencies sales
Use efficiently the E-Smash tool to be able to identify potential business, analyze competition and perform
pro-active chirurgical actions.
Seek business opportunities like charter/charter mix operations/seasonal flights to secondary destinations
both in Spain and Portugal.
Take advantage of LOT image as Best Central European Airline – from the total of the 140.000 Ukraine
immigrants living at Spain and Portugal, near 65% are originals from western part of Ukraine, therefore WAW
is preferable to IEV as gateway.
Maximize 6
th
freedom traffic (ie: TLV, LCA, HAN, RIX, etc.)