HTML Preview Hotel Sales Plan page number 1.
Position Title: Director of Sales and Marketing
Location: Sonesta Bee Cave, Austin, TX
Department: Hotel Sales and Marketing Team
Reports to: General Manager
Position Summary
Reporting to the hotel’s General Manager and is a member of the hotel’s executive committee,
the Director of Sales and Marketing (DOSM) has overall responsibility for the development and
execution of the hotel’s sales and marketing strategy for all revenue generating areas of the
hotel. The DOSM is responsible for setting the direction for the hotel’s sales and marketing team
and for overseeing the successful execution of strategic and tactical plans for sales and marketing
including but not limited to advertising, public relations, social media, direct sales.
Success in this role is largely dependent on the DOSM’s ability to assess the competitive
landscape to properly reposition this hotel. A key factor in measuring the success of the
repositioning will be the DOSM’s ability to drive higher rated business to be measured through a
higher blended ADR and RevPAR growth.
The DOSM will be responsible for working closely with the hotel executive team and corporate
management team to develop the marketing and sales plans. The DOSM will need to be able to
successfully determine, marshall and maximize both the property and corporate resources to
support the repositioning of the property.
Responsibilities
• Manage Corporate Business Travel Sales in a wide variety of industries. Sell guest rooms
and services to transient market customers through corporate accounts, consortia, national
accounts, travel agencies and individual corporate travel.
• Responsible for proactively developing and maintaining relationships with key clients in
order to produce repeat business and while identifying, qualify and solicit new accounts
for corporate transient market.
• Develop and execute action plans against existing and new target accounts to achieve
and exceed sales quotas within the assigned segment.
• Prospect and penetrate new accounts for acquisition through a variety of channels.
• Convert new accounts into loyal accounts.
• Prospect, aggressively solicit, qualify and close business travel opportunities.
• Work closely with the sales and catering team towards achievement of aggressive annual
goals for production and consumption.
• Develop new accounts, and implement sales strategies to achieve revenue goals and
maximize profits for the hotel while maintaining guest satisfaction.
• Regularly sell hotel rooms through direct client contact.