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Product: SWOT analysis
Device, technology, piece of software etc. E.g. medical device
STRENGTHS WEAKNESSES
OPPORTUNITIES
THREATS
Margins
Access to incubators/innovation
Hard to replicate
New/best in class
Regulatory structure (FDA)
Costs
Customer pushback
Price
Superconsumers (information-
hungry)
Mobile device compatible
Fads
Device tax (may be removed)
Tough to get funding
Healthcare reform puts admins in
charge (costs)