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Executive Summary

1. Selecting a successful product

2. Defining the market

3. Market analysis: leveraging primary and secondary

research to quantify value addition

4. Due diligence: market and industry, path to mass

production, substitutes, barriers to entry

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The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can’t do. | Dennis Waitley