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Executive Summary
1. Selecting a successful product
2. Defining the market
3. Market analysis: leveraging primary and secondary
research to quantify value addition
4. Due diligence: market and industry, path to mass
production, substitutes, barriers to entry
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Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were. | David Rockefeller