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Executive Summary

1. Selecting a successful product

2. Defining the market

3. Market analysis: leveraging primary and secondary

research to quantify value addition

4. Due diligence: market and industry, path to mass

production, substitutes, barriers to entry

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It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics. | Ren Mulford Jr.