What’s the point of a cover letter?
To customize your background for a specific job. It guides the reader by summarizing the
skills and experiences relevant to a particular opportunity.
To demonstrate your research, writing, and analytical skills. It allows you to communicate
your knowledge of the employer, industry, and career field.
To convey your motivation and professionalism. It reflects your personality, enthusiasm, and
interest.
Do letters need to be customized?
Yes. Effective cover letters are marketing tools for your job or internship search. Since marketing is
about understanding and meeting the needs of a specific audience, your letter should focus on the
needs of a specific employer. These needs or requirements are typically described in a job posting,
which can help you tailor your background to fit each opportunity. The quality and customization of
your writing will impress an employer and distinguish you from other candidates. Tempted to use a
generic letter? Consider this: Recruiters say they typically spend less than 30 seconds skimming a
candidate’s correspondence. Distinguish yourself with carefully crafted and compelling
communication.
Since recruitment is done online, you’ll most likely send your cover letter as an attachment,
preferably PDF. Your letter should be one page in length and maintain the same formality and
quality as if you were turning in an important term paper.
Address a specific person. A quick telephone call to an employer can help determine the name and
correct spelling of your recipient. If you can’t get this information, address the letter to "Dear Hiring
Manager" or "Dear Human Resource Manager." Another suggestion is to use a subject line in place
of the salutation (e.g., Application for Research Analyst Position). Avoid salutations such as "Dear
Sir," "Dear Madam," or "To Whom It May Concern." Do not use the term, Mrs., when addressing a
woman. There is no need to use a first name in the salutation: Dear Ms. Smith, not Dear Mary
Smith.
Keep it brief. A cover letter is intended to complement your resume, not repeat its content. Limit
the letter to one page.
Match yourself to the opportunity. Effective cover letters are accomplishment-oriented and focus
on specific skills and abilities. Avoid saying you’re “responsible” for a task or project; instead,
describe your results and connect them to the requirements of the position you’re applying for.
Demonstrate your interest. Show what you’ve learned about the employer and/or industry. This is
where your research and networking will pay off. Where appropriate, use the vocabulary of a
specific discipline or industry.