HTML Preview Trade Marketing Analyst Resume page number 1.
CURRICULUM VITAE – VERA AARTS-BOLHUIS
Personal details
Name: Vera Aarts-Bolhuis
Address: Wronia 45/218, 00-870 Warsaw, Poland
Date of birth, place: May 10th 1983, Utrecht, The Netherlands
Nationality: Dutch
Phone: +48 516 082 294
E-mail: vera.bolhuis@gmail.com
Profile
I am a highly motivated and enthusiastic Marketing and Sales professional. My positivity and empathy make me a great
relation builder and team player. I am a self-starter who is results focused, creative, accurate, a strategic thinker and
analytically strong. With over five years of FMCG experience my expertise is in building brands, creating strategic
marketing plans, providing consumer insights analysis and developing customized shelf advice to deliver category
growth.
Professional experience
01/2014 – 07/2014 Trade Marketer
Nestlé Nederland B.V., The Netherlands
Responsible for the country’s largest retail customers Albert Heijn, Jumbo and C1000 for the
categories Culinary and Drinks (Maggi and Nescafé)
Responsibilities:
- Shelf analysis, shelf vision and shelf advise on Maggi and Nescafé segments for Albert Heijn,
Jumbo and C1000 (e.g. Spaceman, AC Nielsen, GFK)
- Development of POS materials for Maggi and Nescafé
- Coordination of assignments for Field sales force
Achievements:
- Distribution expansion of Nescafé Dolce Gusto at Jumbo and C1000 during major coffee shelf
maintenance based on shelf analysis, advice and expansion arguments
- Realized quick and effective distribution of the largest introductions of the year of Maggi
mashed potatoes and sauce at Albert Heijn, Jumbo and C1000
- Created and implemented the new standard for the way of working of creating and presenting
shelf advice for all Trade Marketers in the Culinary & Drinks department
12/2010 – 12/2013 Product Manager Confectionery
Nestlé Nederland B.V., The Netherlands
Responsible for Marketing of the brands Smarties, Lion, Nuts and All Stars Mini Mix
Responsibilities:
- Turnover and market share growth
- Profitability of products
- Development of brand strategy and communication plan
- Development and execution of strategic initiatives
- Brand analysis, such as Brand Health Checks (e.g. AC Nielsen, GFK)
Achievements:
- Leading improvement project of All Stars with multidisciplinary team; cost savings of €75k
- Professionalizing and growing of the Smarties Seasonal business; 2 years in a row index 160
- High return on investment of PR campaign of Lion Peanut introduction; investment €10k,
generated PR value €120k
- Successful brand activation on Lion Peanut during European Soccer Championship
- Development of www.smarties.nl, resulting in online campaign with high conversion rate of 99%
- Participation in international brand building program of Lion: Brand Engagement Pilot and
Innovation & Renovation Workshop
03/2010 – 11/2010 Regional Account Manager, Young Talent Program
Nestlé Nederland B.V., The Netherlands
Regional Account Manager for all Nestlé Nederland businesses (Maggi, Nescafé, Confectionery,
Nutrition, Wagner) in retail and out of home (e.g. supermarkets, gas stations, tobacco shops)
Responsibilities:
- Build relationships with retail and out of home customers; visit 50 retail customers once per
month, 60 out of home customers once per 2 months
- Distribution improvement of (new) products
- Sale of POS materials and promotions
Achievements:
- Developed strong and successful relationships in a short time period with supermarket and gas
station customers, leading to deployment of creative, local promotions
- Structurally performed above target (sale of promotions, POS materials, distribution)