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REQUEST FOR PROPOSAL
Social Media Agency of Record
for New Orleans Tourism!
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About New Orleans Tourism
New Orleans Tourism (in this context) is comprised of the New Orleans Convention and Visitors Bureau
and the New Orleans Tourism Marketing Corporation.!
The New Orleans Convention and Visitors Bureau (NOCVB) is a nationally accredited, 1,100-member
destination marketing organization. The NOCVB and its members influence thousands of decision-
makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations,
branding and visitor services at our New Orleans headquarters and offices in Chicago, Washington, D.C.
and four foreign countries. !
The New Orleans Tourism Marketing Corporation (NOTMC) is the City of New Orleans’ official leisure
travel promotion agency created to foster jobs and economic growth by developing the tourism industry
in New Orleans. Annually, NOTMC’s marketing campaigns bring millions of visitors to New Orleans
through a mix of strategic broadcast and digital advertising, partnerships and sponsored content, and
public relations. Creative assets for NOTMC’s current campaign, Follow Your NOLA, can be found here
- http://www.neworleansonline.com/share/!
Marketing Objectives:!
NOCVB and NOTMC are soliciting proposals for a social media agency or professional to design and
execute a comprehensive social media campaign that will drive awareness, engagement, and channel
growth and deliver a measurable return on investment to each organization. !
The social media campaign will play an integral role in NOCVB’s and NOTMC’s entire tourism
marketing efforts which consist of television and display advertising, sponsored content and media
partnerships, as well as social media, email marketing and public relations. The plan should fully
complement and support these initiatives toward NOCVB’s and NOTMC’s overarching objectives to: !
● continue to increase annual visitation to New Orleans !
● generate a total visitor spend of more than $7 billion annually by 2018!
● add 33,000 more jobs in the hospitality industry as a result of this growth by 2018!
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Proposals should take into account the current marketing efforts and robust coordination and
collaboration between NOCVB, NOTMC and its current agencies of record, Deveney Communications,
FSC Interactive, Communify, Dentsu America/360i and Spears Consulting, ensuring consistency and
maximization of resources. Post-award, the selected agency will review and analyze NOCVB’s and
NOTMC’s existing social media programs and make recommendations to consistently improve
performance over the course of 2015. !