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ICHP 2013 Social Media Task Force
Conference Call Minutes for Monday, February 11, 2013 – 3pm
Committee Members
Y
Amanda Wolff, Chair, ICHP Staff Liaison
Fatima Ali
Y
Trish Wegner, ICHP Staff Liaison
Y
Huzefa Master
Christie Schumacher
Mary Radzialowski
Y
Diana Isaacs
Vinay Soni
Jennifer Arnoldi
Y
Ryan Szynkarek
Sheila Allen
Jason Morell
RECAP OF OLD BUSINESS
Introduction: Amanda Wolff, Communications Manager
ITEMS OF BUSINESS
Revising Social Media Strategy
• Review of Hubspot Guide
• Need to better define target audience: pharmacists, directors of pharmacy, students and new practitioners
• Great for posts to be somewhat light-hearted and more personal, but try to keep it more health-system pharmacy related. Posting
photos, ICHPeople announcements, etc. are a great personal touch.
• Post frequency: post perhaps twice daily; maybe suggest that people not sign up for notifications if they do not want several emails a
day.
• Diana and Trish checking with NPN for more opinions on post content and frequency.
ICHP Facebook mascot
• “Flat Freddy,” could be taken to ASHP midyear meetings, community events, etc.
• Is this concept maybe too social/getting too far away from pharmacy?
• Could it be a good way to engage students?
• Could the creation of the mascot be made into a contest?
• Diana and Trish to ask opinions of NPN.
Gala Marketing Photo Collage contest – it’s a go!
• New Contest: 50 Years of ICHP Photo Identification – Picture Pile Collage of ICHP members with numbers to identify. Contest is that
members will try to identify as many people as possible.
Goal: 50 – 100 faces.
Will include all types of members, past presidents, founding members, new practitioners, techs, students.
Photos can be old or new – but it needs to be taken when the person was a member of ICHP (so it’s not fair to include baby or
elementary school pics because members would not recognize them)
ICHP will go through photos. (Avery has started this process.) May need to contact random members for photos as well. Amanda
needs everyone on committee to send pics they wanted considered for inclusion! They need to be CURRENT members of ICHP
(special exceptions may be made).
Start photo collage contest in summer 2013 (2 months leading up to gala to create excitement.)
Contest ends Saturday after Annual Meeting
Online submission form – still need to think this out! Facebook/Twitter?
Display as JPG collage on the web. Photos too small or pixilated for large print poster, there will be a slide show/digital
enlargement at the meeting.
Advertise contest inside KP & on June KP Postcard
Low key prize – $50 gift card somewhere (from points ICHP earns on their credit card)
Two prizes – Random person selection among all entries. Bigger prize for most people identified.
Extend contest to Facebook and Twitter – Photo of the week? Correct guess earns you an entry in the drawing for the random
prize. Photo will be removed after one week and new one will be added. This encourages people to pay attention to social media
so they can get the correct answer for their big entry at the meeting?
Committee suggests using photos of faculty/board members when they were younger and starting out in ICHP. This might draw
more people to our social media pages.
Student Chapter Video Contest
• Continuing for 2013
• Do we want to set a theme for this year’s contest? All committee members please ask others/other committees for suggested themes.
Trish and Amanda suggested “Time Capsule” theme in keeping with 50
th
Anniversary (what’s happening in pharmacy now,
where do we see it in 50 years, etc?)
Tie the theme for the video contest to the current President’s theme? For example, Tom Westerkamp’s theme for 2013 is
Caring.
Maybe present 2 or 3 themes to social media and put it to a vote to see what theme/topic is most inspiring as an additional
contest for social media.
• Begin advertising/promoting the 2013 contest in April before school gets out: repost last year’s winner to generate excitement, 2013
video theme contest/election?
ASHP Connect
• Not very user-friendly.