HTML Preview Company Marketing Strategic Plan page number 1.


January 2000 EB 2000-01
Developing a Strategic Marketing Plan
for Horticultural Firms
Gerald B. White
and
Wen-fei L. Uva
Department of Agricultural, Resource, and Managerial Economics
College of Agriculture and Life Sciences
Cornell University
Ithaca, New York
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Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats. | Howard Aiken