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HTML Preview Company Marketing Strategic Plan page number 1.

January 2000 EB 2000-01

Developing a Strategic Marketing Plan

for Horticultural Firms

Gerald B. White

and

Wen-fei L. Uva

Department of Agricultural, Resource, and Managerial Economics

College of Agriculture and Life Sciences

Cornell University

Ithaca, New York

The new source of power is not money in the hands of a few, but information in the hands of many. | John Naisbitt