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HTML Preview Company Marketing Strategic Plan page number 1.

January 2000 EB 2000-01

Developing a Strategic Marketing Plan

for Horticultural Firms

Gerald B. White

and

Wen-fei L. Uva

Department of Agricultural, Resource, and Managerial Economics

College of Agriculture and Life Sciences

Cornell University

Ithaca, New York

Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. | Steve Jobs